At Excel Images we pride ourselves in being extremely versatile in what we can offer our customers.

Whether it’s decorated apparel, promotional products, or a custom e-commerce fulfillment program, we can help. We also offer superb customer service to all of our clients. You can have confidence that we will treat you with honesty and respect.

By investing in a state-of-the-art manufacturing facility, Excel Images services a diverse group of nationwide clients. This client base includes local, national, and international customers as well as recognizable industry leaders.

Despite today’s ever changing marketplace, Excel Images has maintained consistent sales growth, making us the ideal partner to service your branded apparel and promotional products program.

Jackson Jack Jon



This family owned business, with the leadership of Jack Gunnarson and his sons Jackson and Jon, put 95 years of combined industry experience to work for you.


Satisfied Clients
Products Produced Each Year


What does all of this mean for you?

It means you’ll always get personalized, quality service that you can depend on. We invite you to become part of our diverse family of satisfied clients. Contact us and see how the personal touch makes a difference.

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History Timeline


  • 1977 – Signet Sportswear, Inc. was founded as an independent corporation after many years embroidering logos on name brand, private label, domestically manufactured sweaters as an internal division of the Winona Knitting Mills.

  • 1994 – Signet Sportswear was renamed Winona USA, Inc.

  • 2000 – Winona USA was purchased by Jack Gunnarson and Neil Hamlin.

  • 2001 – Established the d.b.a. Excel Images

  • 2003 – Neil Hamlin passed away.

  • 2013 – Jackson Gunnarson and Jon Gunnarson become partners.

  • Today – Embracing the challenges presented in a global marketplace by continually expanding our products and services.